Packaging Design

Packaging design, artwork and mockups. Priced by what you actually need.

A simple label, a content-heavy food pack, a new product range and a mockup-only requirement should not all be priced the same.

Aeronovate separates design, adaptations, mockups and production support clearly so you know what you are buying, what you need to provide, and what remains with your printer or packaging vendor.

01 Mockups02 Updates & Refinements03 New Packaging04 Product Ranges

Mockups from ₹2,500. Packaging updates from ₹1,500. New original packaging design from ₹10,000.

How Pricing Works

Pay for the work involved, not for a generic package label.

Every requirement follows one clear path. That keeps a small correction affordable and prevents a complex range from being under-scoped.

01

Update or Mockup

Small corrections, production support or presentation visuals from approved artwork.

From ₹1,500
02

Improve Existing Packaging

Resize, refine, restructure or completely redesign what you already have.

From ₹3,500
03

Create New Packaging

One new product and one primary format, priced by actual content and design complexity.

From ₹10,000
04

Build a Product Range

New master artworks and variants are separated so you do not pay a full design fee for every SKU.

Range pricing
Quick Requirement Finder

Not sure which option you need?

Answer five simple questions. No packaging knowledge is required and you can go back at any time.

About 60 seconds
Start here

Tell us what you want to achieve.

We will point you to the closest pricing route, whether you need a new pack, an edit, a redesign, mockups or several products together.

Existing Packaging & Small Works

Already have artwork? Pay only for the work you actually need.

Small edits, mockups and production support are kept separate from genuine redesign work.

Quick work

Edits, mockups and artwork support

Best when the design direction is already approved and usable artwork is available.

ServiceScopeStarting Price
Text / MRP / statutory updateMinor approved information change within existing artwork₹1,500
Barcode / QR replacementPlacement or replacement in existing artwork₹1,500
Standard presentation mockup1 professional digital view from approved artwork₹2,500
3-view mockup setUp to 3 suitable digital presentation views of one approved pack₹5,000
Additional mockup viewAdditional suitable view of the same approved pack₹1,500
Simple text / colour variantExisting approved master adapted with limited visual change₹3,500
Dieline artwork placementApproved artwork placed on a client/vendor-supplied dieline₹4,500
Print-ready preparationProduction file preparation from supplied approved artwork and specifications₹3,500
Packaging artwork cleanupAlignment, bleed, margins and file correction₹3,500
Packaging design auditDesign review with practical recommendations₹5,000
Existing-pack transformation

When the current package needs more than a small edit

Choose the level by how much of the existing design system is changing.

Keep the design₹3,500–₹5,000

Resize Only

The approved design stays substantially unchanged. We adapt it to another size or supplied dieline and rebalance only what is necessary for fit, safe area and readability.

Improve the designFrom ₹6,500

Refinement

Keep the existing visual direction while improving hierarchy, typography, spacing, alignment, readability and overall balance.

Reorganise the packFrom ₹8,000

Content / Layout Restructuring

Rework denser front/back information, content blocks or panel structure without replacing the core creative direction.

Refinement + new size / supplied dieline₹8,500–₹10,000
Additional approved size / format after redesign₹3,500–₹7,000 depending on format
Source-file rule: these rates assume usable approved artwork or editable files. If reconstruction is required, Aeronovate confirms the additional effort before work begins. Minimum billing is ₹1,500.
New Packaging Design

Choose the level that matches the pack, not the industry label

Every new-design option covers one product and one primary packaging format. Complexity is confirmed before work starts.

Light Content

Simple Packaging

₹10,000

For labels or packs with lighter information density.

  • Discovery questionnaire
  • Basic category review
  • 2 initial design directions
  • Complete layout for 1 primary format
  • Information hierarchy
  • 3 revision rounds after direction selection
  • 1 standard presentation mockup
  • Print-ready PDF
  • Approval / reference PDF + high-res flat preview
  • Editable final source artwork (.AI by default; .CDR when agreed/requested)
  • 1 consolidated printer-artwork clarification round after final handoff
Content Heavy

Detailed F&B / FMCG

₹15,000

For products with dense back-of-pack and statutory content.

  • Everything in Standard Packaging
  • Detailed back-of-pack information hierarchy
  • Layout of client-supplied nutrition / ingredient information
  • Placement of client-supplied statutory declarations and marks
  • Greater content-density and panel-planning allowance
  • Production handoff notes where relevant
Custom Complexity

Complex Packaging

From ₹18,000

For packs where a fixed standard scope would be misleading.

  • Premium or unusually complex layouts
  • Multiple coordinated pack components
  • Dense multi-panel information
  • Multiple languages or specialised layout requirements
  • Scope confirmed before design begins
  • No surprise complexity charges after approval of scope

Important: The F&B / FMCG level covers design and layout of information supplied and approved by the client. It does not include regulatory consulting, nutrition calculation, legal interpretation, FSSAI approval or verification of claims.

More Than One Product

Price the range by master designs and variants

The most important question is not simply how many SKUs you have. It is how many require a genuinely new packaging direction, and how many can be built from an approved master.

Quick Range Estimate

Have several products or flavours?

Tell us how many need a completely new design and how many simply follow an approved design. We will show an indicative project value.

Choose F&B/FMCG when the pack carries denser ingredient, nutrition or statutory information.
Count products that need a fresh creative direction, not just a new flavour or size.
Examples: another flavour, fragrance, colour or closely related size using the same design system.
Choose the closest option. Final pricing is confirmed after we see the artwork.
An extra format could be an outer carton plus bottle label, or a pouch plus box.
Your indicative structure

5-product F&B range: 1 new design + 4 variants

One detailed F&B design establishes the system. Four variants are then rolled out from the approved design.

Indicative project₹31,000

Simple assumption: one primary pack format per product. If you need extra formats, different pack structures, multiple languages, custom illustration/CGI or unusually complex adaptations, we confirm those separately before starting.

5-product F&B example

1 master + 4 flavour variants

Example: Classic, Peri Peri, Cheese, Cream & Onion and Masala Makhana sharing one packaging system.

₹31,000
5 different F&B products

5 original master artworks

Example: Makhana, Peanut Butter, Granola, Protein Bar and Instant Coffee, each needing original packaging artwork within one coordinated brand/range system.

₹65,000
Mixed 5-product range

2 masters + 3 variants

Example: one Makhana system and one Granola system, with three flavour adaptations across the two masters.

₹41,000

Several Products Needing New Designs

Use this when several products each need a fresh packaging design but belong to the same brand and are commissioned together.

Products needing a new designStandard PackagingDetailed F&B / FMCG
1 product₹12,500₹15,000
2 products₹24,000₹29,000
3 products₹34,500₹42,000
4 products₹45,000₹54,000
5 products₹55,000₹65,000
6+ productsCustom QuoteCustom Quote

How bundle creative development works: range pricing assumes the products are commissioned together, share one brand context and move through a coordinated approval process. Initial creative directions are developed at the agreed range/master level. Once the range system is approved, remaining master artworks are developed within that coordinated system. If individual SKUs require completely unrelated creative directions or separate concept explorations, Aeronovate will confirm a custom scope. One standard digital mockup per approved final SKU is included unless a quotation states otherwise.

Variants Built From an Approved Design

A flavour, fragrance, size or closely related product using an approved packaging design is charged as an adaptation rather than another full design.

Variant TypePrice
Simple text / colour variantFrom ₹3,500
Resize / size adaptation only₹3,500 to ₹5,000
Standard flavour / fragrance / SKU variant₹4,000 to ₹5,000
SKU adaptation with visual changes₹5,000 to ₹6,500
Major variant / substantial adaptation that still retains the approved master system₹6,500 to ₹8,000
Additional packaging format for same product₹4,500 to ₹7,000
Completely new creative directionNew-master pricing applies
Terminology

Simple terms used for multi-product work

These four terms are used consistently in the estimator, quotation and final handoff.

New Master Design

A product that needs a genuinely new packaging design rather than a simple adaptation of another approved pack.

Variant / Size / Flavour

A related product that keeps the approved design system but changes flavour, size, colour, fragrance or similar information.

Pack Format

The physical type of pack, such as a pouch, carton, label, sleeve, jar label or box.

Digital Mockup

A digital presentation visual. It is not a manufactured pack, physical prototype or printer proof.

New-Design Comparison

Compare all four new-pack levels

Open this only if you want a line-by-line deliverable comparison.

View comparison
Swipe horizontally to compare all four options →
FeatureSimpleStandardDetailed F&B / FMCGComplex
Scope & Responsibilities

Design, compliance and production each have a clear owner.

This is especially important for F&B/FMCG and other content-heavy packs. Aeronovate designs the information architecture and artwork; the client approves product/regulatory content; the printer or packaging vendor controls physical production.

For F&B / FMCG

We can structure dense back-of-pack information without taking over regulatory responsibility.

Where supplied and approved by the client, this may include ingredients, nutrition information, allergens, net quantity, MRP, batch/date areas, manufacturer/marketer details, consumer-care information, FSSAI licence information, veg/non-veg marks, barcodes, QR codes and storage/usage instructions.

Aeronovate

We handle the design

  • Packaging concept and visual direction
  • Layout and information hierarchy
  • Artwork on the supplied / approved dieline
  • Approved variants and adaptations
  • Standard digital presentation mockups
  • Print-ready design files within the agreed scope
  • Reasonable artwork-handoff clarification where included
Client

You provide and approve the information

  • Final product name, claims and packaging copy
  • Ingredients, nutrition and allergen information
  • FSSAI / statutory / Legal Metrology information where applicable
  • MRP, net quantity, manufacturer / marketer details
  • Barcode / QR content and licence numbers
  • Final regulatory and legal approval
  • Consolidated feedback and approvals
Printer / Packaging Vendor

They control the physical pack

  • Packaging material and physical structure
  • Technical dieline / engineering specifications
  • Print method, finishing and colour capability
  • Physical samples, proofs and prototypes
  • Printing, converting and manufacturing
  • Material testing and production quality
  • Final production sign-off with the client
Important: Aeronovate does not certify label compliance, calculate nutrition, verify licences, source or appoint the production vendor, or assume responsibility for printing/manufacturing. Final regulatory approval remains with the client or its qualified advisor; final production approval remains with the client and printer/vendor.
The Project Experience

From product range to printer-ready handoff

For multi-product work, Aeronovate perfects the master direction first. The range is rolled out only after that system is approved.

1

Scope & Classification

We classify each SKU as a new master, refinement/restructure, variant, minor update, additional format or mockup requirement and confirm the commercial scope.

2

Content & Dielines

You provide approved product content, brand assets and the technical dielines/specifications available from your printer or packaging vendor.

3

Master Direction

For a new range, we develop the agreed design directions on the representative/master SKU rather than designing every SKU independently.

4

Master Approval

The selected direction is refined through the included revision rounds until the packaging system is approved for rollout.

5

Range Rollout

Approved masters are adapted across the remaining variants/SKUs, followed by one consolidated range-correction round.

6

Final Handoff

Final artwork, print-ready files, reference files and included mockups are organised for delivery, with one reasonable printer-artwork clarification round.

Approval gates

Three approvals keep the project controlled

Each gate closes one type of decision before the project moves forward.

1

Content Approval

Client confirms that product, statutory, nutrition, claims, barcode and other supplied information is approved for design production. Later content changes may affect timeline or scope.

2

Master Design Approval

The visual system and master SKU are approved before Aeronovate rolls the design across the rest of the range.

3

Final Artwork Approval

Every final SKU is reviewed and approved before it enters the final production-handoff folder.

Final Handover

Exactly what files you receive

For new packaging, refinement/restructuring and multi-product range projects, every approved SKU is delivered as an organised production-and-reference set relevant to the agreed scope. The client knows before handoff which file is editable, which file goes to the printer and which files are only for presentation/reference. Mockup-only and very small update projects receive only the outputs relevant to that specific service.

Deliverable
Format
Purpose
Editable master artwork
Adobe Illustrator .AI by default
CorelDRAW .CDR when agreed/requested
The editable source used for future authorised changes. The required source format is confirmed before final handoff so the client/printer knows what will be supplied.
Print-ready production artwork
High-resolution PDF
Vendor-spec / PDF-X when specifically required
The main production handoff file, prepared against the approved/supplied dieline and the printer/vendor specifications available to Aeronovate. Final printer proof and production approval remain with the client/vendor.
Approval / reference file
PDF
Easy internal review, sign-off and future reference without opening design software.
High-resolution flat preview
JPG / PNG
Quick digital reference, presentations and internal use. This is not a print-production file.
Standard packaging mockup
JPG / PNG
Presentation, website, sales deck or social-media use when included in the selected scope. Mockups are not physical print proofs.
Artwork on approved dieline
Editable source + production PDF
Final artwork aligned to the printer/vendor-supplied technical dieline, including supplied cut/fold/safe-area requirements where applicable.
Linked / supporting artwork assets
Links folder / embedded assets where appropriate
Transferable linked images or supporting assets used in the approved artwork are supplied where licensing and ownership permit.
Version-controlled file naming
Included
Helps distinguish SKU, size, flavour, pack format and final approved version.
Range overview + artwork register
Range Overview PDF + Artwork Register XLSX
Included for multi-product projects: one controlled overview of final SKUs, pack formats, versions and handoff status.

Example: 5-product F&B delivery

A typical final folder is organised so your internal team and printer know exactly what is current.

01 RANGE OVERVIEW Range Overview.pdf Artwork Register.xlsx 02 MASTER SKU Editable Artwork.ai Editable Artwork.cdr [if agreed/requested] Print Ready.pdf Approval Reference.pdf Flat Preview.png Mockup.jpg Links/ [where transferable] 03 VARIANT 01 Same approved file set 04 VARIANT 02 Same approved file set 05 VARIANT 03 Same approved file set 06 VARIANT 04 Same approved file set
File format rules

Editable source, printer file and licensed assets are treated differently

This is why AI, CDR, PDF, fonts and linked assets are defined separately below.

Default Editable Source

Adobe Illustrator (.AI) is Aeronovate's default editable master format for packaging artwork unless another format is agreed before handoff.

CorelDRAW / CDR

If the client or printer specifically needs .CDR, tell us before final artwork handoff. CDR can be supplied when agreed and technically suitable. Because AI/CDR conversion can affect live effects, fonts or transparency, the approved production PDF remains the visual reference.

Printer Production File

The print-ready PDF is the primary production handoff. If your printer requires a particular PDF standard, colour setup, bleed, spot colour or finish separation, those specifications should be supplied before final export.

Fonts & Linked Assets

Commercial font files, paid stock files, proprietary mockup templates and third-party licensed resources are transferred only where licensing permits. A production-safe outlined/embedded treatment can be prepared where appropriate so the printer does not depend on unlicensed fonts.

Production handoff notes

What happens in the situations clients ask about most

These rules protect file compatibility and make the printer handoff predictable.

Existing artwork & refinements

If you provide usable AI or CDR artwork for an update, resize or refinement, we normally return the revised editable artwork in the same practical working format where possible. If reconstruction or cross-software conversion is required, the final editable format is agreed before work starts.

For refinement/restructuring, the agreed editable artwork, print-ready PDF and approval/reference PDF are supplied. A standard mockup is included only when it forms part of the agreed scope.

Colour, bleed & code verification

Artwork is prepared using the colour mode, spot colours, bleed, safe areas and finishing instructions supplied by the appointed printer/vendor. Screen or mockup colour is not a physical print guarantee.

Aeronovate can place client-supplied barcode/QR artwork, but encoded data and final printed scannability remain the responsibility of the client and/or production vendor.

Printer handoff support

New packaging projects include one consolidated round of reasonable artwork-related clarification from the client's appointed printer/vendor after final handoff.

This may cover bleed, safe area, export, colour separation or positioning clarification. New dielines, structural changes, material engineering, new creative work, additional prepress work and printing supervision are separate scope.

Before We Start

What we need from you, and how long the work usually takes.

Timelines start after complete usable inputs are received and exclude delays in client or vendor approvals.

Indicative Turnaround

Mockup / minor update
1–2 working days
Variant / adaptation
2–4 working days
Existing-pack refinement / restructuring
3–6 working days
Simple / Standard new pack
7–12 working days
Detailed F&B / FMCG
8–14 working days
Multiple products / complex scope
Scheduled before start

Client Inputs Required

  • Logo and brand assets
  • Final approved packaging text
  • Approved statutory / regulatory content where applicable
  • Barcode / QR assets and final encoded data where applicable
  • Pack dimensions and technical dieline from the vendor where required
  • Printer / production specifications, including preferred AI/CDR/PDF format where relevant
  • Colour / spot-colour / special-finish instructions supplied by the printer where applicable
  • Existing editable CDR / AI artwork for modifications where available
  • Usable high-resolution product images / assets where they form part of the design
  • One consolidated approval point of contact
Optional Ongoing Support

Packaging Desk

Most brands should use project pricing. A monthly arrangement makes sense only for businesses with genuinely recurring SKU launches, seasonal packs, export/retailer versions, private-label work or ongoing artwork management.

Typical fit: active FMCG/F&B ranges, cosmetics/personal care, private label, exporters, retail groups, hospitality amenity ranges, agencies or printers.
Custom Retainer
From ₹20,000 / month
  • Monthly capacity agreed before engagement
  • May cover updates, variants, mockups and artwork management
  • New master concepts only when specifically included
Project Boundaries

Revisions and exclusions are defined before work starts.

The aim is simple: you should know what is included, what changes count as a revision, and what would require separate scope.

01

Revision policy

Refine the approved direction without turning each revision into a new brief.

Mockups, Updates & Refinements

  • Small corrections and mockup work include one reasonable revision round unless otherwise stated
  • Refinement / restructuring includes up to 2 revision rounds within the agreed existing-pack direction
  • A substantially new creative direction is treated as a new packaging design

New Master Packaging

  • Up to 3 revision rounds after one design direction is selected
  • A revision means refinement within the approved brief, not restarting with a new brief

Multi-Product Range Rollout

  • The master direction is approved before variants/SKUs are rolled out
  • One consolidated correction round across the rollout is included
  • Late changes to approved content, structure or creative direction may become additional work
02

Not included by default

These can be scoped separately when needed; they are not silently bundled into a design fee.

Brand & Content

  • Complete brand identity or logo design
  • Product naming / trademark work
  • Copywriting or translation
  • Custom illustration or product photography
  • Custom 3D modelling / CGI

Technical & Regulatory

  • Regulatory consulting or legal compliance verification
  • Nutrition calculation or laboratory testing
  • Structural packaging engineering
  • Dieline engineering / prototyping
  • Material selection or testing

Printing & Production

  • Printing or manufacturing cost
  • Packaging material procurement
  • Printer / vendor fees
  • Freight, samples or physical prototypes
  • Press approval / final production QC
FAQs

Questions clients usually ask before starting

Pricing & Existing Packaging

Understand which price applies when you already have artwork, multiple sizes, flavours or a redesign.

The difference is workload. A light-content label requires less hierarchy and production layout than a normal full pack, while a dense F&B/FMCG pack can contain substantial client-supplied regulatory and product information. Aeronovate confirms the applicable level before work starts.

Not necessarily. A simple resize of an approved pack is usually ₹3,500–₹5,000. If the existing pack needs better hierarchy, readability or visual balance, refinement starts at ₹6,500. If Aeronovate must both restructure the pack and adapt it to a new size/dieline, the usual range is ₹8,500–₹10,000. Only when the core creative direction is being replaced does new-packaging pricing apply.

If you want a genuinely new creative direction rather than a refinement, the redesign follows the same complexity pricing as a new pack: ₹10,000 for a light-content/simple pack, ₹12,500 for a standard pack, ₹15,000 for a detailed F&B/FMCG pack, and from ₹18,000 for unusually complex or multi-component packaging. This avoids charging you for a separate “redesign fee” on top of the actual design work.

Usually no. The first approved size establishes the master artwork. If the remaining sizes keep the same design and only need proportion/dieline adaptation, they are normally ₹3,500–₹5,000 each. If another size uses a materially different packaging format or requires major panel re-layout, the additional-format range is usually ₹4,500–₹7,000.

We redesign the primary format first at the applicable ₹10,000 / ₹12,500 / ₹15,000 level. Once that redesign is approved, additional sizes using the same system are normally ₹3,500–₹5,000 each, while materially different additional formats are typically ₹4,500–₹7,000 each. We confirm the exact rate after reviewing the dielines so you do not pay a second full design fee unnecessarily.

Usually no. If one flavour establishes the approved master system and the remaining flavours are genuine variants, they use variant pricing. If several products need original master artworks within one coordinated brand/range system, multi-product bundle pricing applies. Completely unrelated concept directions are custom scoped.

The displayed price assumes one agreed brief, one primary packaging format, usable brand assets and the stated content complexity. Before work starts, Aeronovate reviews your actual content, dieline, source files, number of SKUs, languages, additional formats and any custom illustration/CGI requirements. If something materially changes the scope, we tell you first and confirm the price before starting; there are no surprise additions after the agreed scope.

Production, Compliance & Pack Formats

Questions about printers, dielines, F&B responsibilities, mockups and physical production.

No. The standard prices shown are for design and artwork services. Printing, packaging material, manufacturing and vendor charges are separate. Aeronovate can work with the technical files/specifications supplied by your printer or packaging vendor.

The standard scope assumes the technical dieline is supplied by the client's printer, converter, packaging manufacturer or structural packaging specialist. Dieline engineering or structural design can be separately scoped if required.

Aeronovate can organise and place the final approved information you provide, including FSSAI-related and other statutory content where applicable. We do not act as the regulatory authority or legal consultant, calculate nutrition values, verify licence details or certify compliance. Final approval remains with the client and/or its qualified compliance advisor.

A standard mockup is a professional digital presentation visual using a suitable existing mockup format. Bespoke 3D modelling, CGI, product photography, animation and physically manufactured prototypes are different services and are quoted separately.

We can review what you have. If artwork needs reconstruction before the requested change can be made, the additional reconstruction effort is confirmed and quoted before work starts.

One supplied/approved pack format such as one pouch, carton, label, sleeve or box dieline. If the same product also requires another separate format such as an outer carton plus bottle label, the additional format is priced as an adaptation or additional scope.

Not necessarily. Screens, digital mockups, substrates, inks, lamination and printing processes can all change colour appearance. Aeronovate prepares artwork according to the printer/vendor colour and production specifications provided, but final physical colour proofing, substrate testing and press approval remain with the client and printer/vendor.

We can place client-supplied barcode/QR artwork and design the surrounding layout appropriately. The client remains responsible for the correct encoded data, and final printed scannability should be checked with the printer/vendor because size, contrast, substrate and print quality can affect performance.

New packaging projects include one consolidated round of reasonable artwork-related clarification with the client's appointed printer/vendor. This is design-file handoff support, not printing supervision, material engineering or production responsibility.

Files, Source Artwork & Ownership

Exactly what is handed over, which editable formats are available, and how licensed assets are treated.

For an approved new-pack project, the standard handoff includes the editable master artwork (.AI by default or .CDR when agreed/requested), print-ready production PDF, approval/reference PDF, high-resolution flat preview and the included standard mockup. Transferable linked assets are organised where applicable. Multi-product projects also receive a Range Overview PDF and Artwork Register XLSX. Third-party fonts, stock assets or proprietary mockup templates are transferred only where licensing permits.

Adobe Illustrator (.AI) is our default editable source format. If you or your printer specifically require CorelDRAW (.CDR), tell us before final handoff and we will confirm the CDR deliverable. When cross-software conversion is needed, some live effects, fonts or transparency can behave differently, so the approved print-ready PDF remains the visual production reference. If you supply a usable CDR file for an existing-pack update, we normally return the revised CDR where practical.

Transferable linked assets are supplied where ownership and licensing permit. Commercial font files, paid stock files and third-party licensed resources cannot always legally be redistributed. Where appropriate, Aeronovate prepares a production-safe outlined or embedded treatment so the printer can output the approved artwork without needing unauthorised font files.

Yes. The approved final artwork and the agreed editable source deliverable are handed over for the client's authorised use after project completion in line with the confirmed quotation/commercial terms. Unselected concept directions, internal working files, proprietary templates and third-party licensed assets are not automatically transferred unless specifically agreed.

Ongoing Support

For the smaller number of businesses that genuinely need packaging work every month.

Only when packaging work is recurring enough to justify reserved monthly capacity. Examples include frequent SKU launches, seasonal changes, private-label work, export/retailer versions, or ongoing artwork management. Most one-time packaging requirements should use per-product pricing.

See It For Yourself

Look at the work before you decide.

Review Aeronovate's portfolio to see our approach to brand identity, visual systems and execution.

View Our Portfolio

Tell us what product you are packaging. We will place it in the right scope.

You do not need to decode the pricing yourself. Share the product category, number of products, pack format, available artwork/dieline and whether you need a new design, variant, update or mockup.